Terms of Service

These terms are an agreement between you and Setflow (“Setflow”, “we”, “us”), a registered Australian business name held by a partnership, ABN 26 428 714 161, based in Victoria, Australia. They govern your use of the website at mysetflow.com and the Setflow application. By requesting access, creating an account or using the service you agree to them. If you use the service for a business, you confirm you are entitled to bind that business, and “you” includes it.

1. The service

Setflow is a messaging assistant for coaches. You connect your Instagram professional account and your Google Calendar and complete a setup questionnaire; the assistant then replies to people who message your Instagram account, in your own style, asks your qualifying questions, and books calls into your calendar. You see every conversation in your Setflow inbox, can take any conversation over at any time, and receive a notification when the assistant needs you.

The service is offered to a limited number of coaches by invitation while it is in early access. We may add, change or remove features, and we will tell you in advance about changes that materially reduce what the service does for you.

2. Your account

• You must be at least 18 and give us accurate information, and keep it up to date.
• Sign-in is with your Google account. You are responsible for keeping that Google account secure and for everything done through your Setflow account.
• You may only connect an Instagram account, Google Calendar and Discord account that you own or are authorised to operate.

3. Connected accounts

By connecting Instagram you authorise Setflow to receive the direct messages sent to that account and to send replies from it on your behalf. By connecting Google Calendar you authorise Setflow to check when you are busy and to create, update and cancel the call events it makes. You must comply with Meta’s terms and policies for Instagram, Google’s terms for Google Calendar and Discord’s terms while these connections are active. You can disconnect any of them in Settings at any time; the assistant stops using that connection immediately.

4. What the assistant sends is yours

Every message the assistant sends goes out from your Instagram account, under your name and in your voice. You are responsible for it in the same way as for a message you typed yourself. In particular:

• Your setup answers must be accurate. Do not describe qualifications, results, prices, availability or offers that are not true.
• You are responsible for what you tell the assistant to say about health, training, nutrition and results, and for complying with the consumer-protection and advertising laws that apply to you. The assistant is built to avoid medical advice, guaranteed outcomes and pricing, but it follows your setup.
• You are the business your leads are talking to. You are responsible for having a lawful basis to handle their information, for honouring their requests, and for telling them what you need to under the laws that apply to you. Setflow processes lead data on your instructions as described in our Privacy Policy.
• Some places require a business to tell people when they are talking to an automated system, and Meta recommends it as good practice everywhere. Whether, when and how your leads are told that replies are automated is your decision and your responsibility under the laws that apply to you and your audience. Setflow gives you the tools to do it (your own voice note, taking a thread over, editing your setup) but does not decide it for you.
• You should review conversations regularly. We recommend starting in shadow mode, where the assistant drafts replies for you to read but sends nothing.

5. AI-generated content

The assistant’s replies are generated by AI from your setup answers and the conversation. Each draft passes automated checks before it is sent, and conversations that raise health, safety, payment or other sensitive topics are handed to you rather than answered. Even so, replies can be wrong, out of date or unsuitable, and the assistant can misjudge a situation. We do not guarantee that any reply is accurate or that any lead will book, show up or become a client.

6. Acceptable use

You agree not to use the service to:

• send unsolicited or bulk messages, or message anyone who has not first messaged your account or commented a keyword you asked for on your own post;
• break Meta’s or Google’s platform policies, or the law where you or your leads are;
• make false, misleading or unqualified health, medical or financial claims;
• harass, deceive or discriminate against anyone;
• collect or use lead information for anything other than your own coaching business;
• probe, overload, reverse engineer or interfere with the service or its security; or
• resell the service or use it to build a competing product.

We may suspend an account immediately if we believe it is being used in any of these ways.

7. Your content and our access to it

You own your setup answers, your uploads and the conversations in your account. You give us a licence to store, process and copy them only as needed to provide, secure and improve the service for you. We do not use your conversations to train AI models, we do not sell them, and we never combine one coach’s conversations with another’s.

Setting up and tuning your assistant is a done-for-you service. Our team can open your account and read your conversations, including messages from leads, to set the assistant up, check how it is doing and improve how it writes for you. We do this only for your account, and you can ask us in writing to stop at any time.

If you upload an export of your Instagram direct messages so the assistant can learn how you write, you confirm the export is your own account’s data and that you are entitled to share it with us. We use it only to build and tune your assistant and handle it as set out in the Privacy Policy.

8. Fees and billing

• Setflow is billed monthly at the price agreed with you when you join. The price is shown in Settings before you start, and payments are taken by Stripe from the card you add.
• New accounts get a free trial with no card needed. It starts when you first switch the assistant to Live and ends when it has booked your third call or after the number of days shown in Settings (30 unless we agree otherwise), whichever comes first. The assistant then switches off until you add a card; the first charge is taken then. A trial is offered once per coach.
• You can cancel at any time from Settings → Billing → Manage billing. Cancelling stops future charges; the assistant keeps running until the end of the period you have paid for and then switches off.
• If a payment fails, the assistant keeps running while Stripe retries your card for a short period and we let you know. If payment still fails, the assistant is switched off until billing is fixed.
• Fees are charged in advance and are non-refundable for a period already started, except where the law requires a refund or we agree to one. We will give you at least 30 days’ notice of any price change.

9. Third-party services

The service depends on Meta, Google, Anthropic, Stripe and other providers listed in the Privacy Policy. We are not responsible for their availability, their decisions or changes they make to their platforms. If a provider withdraws or restricts access, some or all of the service may stop working, and we will tell you as soon as we reasonably can.

10. Our intellectual property

Setflow, its software, its designs and the way the assistant works belong to us or our licensors. These terms do not give you any rights in them beyond using the service. You may not copy, modify or create anything derived from the service, and any feedback you give us can be used by us without obligation to you.

11. Ending the agreement

You can stop at any time by cancelling your subscription and disconnecting your accounts, and you can ask us to close your account and delete your data as described in the Privacy Policy. We may suspend or end your account if you breach these terms, if we are required to by a platform or by law, or if we stop offering the service; in the last case we will give you at least 30 days’ notice and refund any prepaid fees for the unused period. On closure we delete your data within 30 days, except for records we must keep by law.

12. Disclaimer and limitation of liability

The service is provided during early access as it stands. To the fullest extent permitted by law we exclude all warranties and guarantees that are not set out in these terms, and we are not liable for lost revenue, lost leads, lost clients or any indirect or consequential loss. Our total liability to you for all claims arising out of the service in any 12-month period is limited to the fees you paid us in that period.

Nothing in these terms excludes or limits rights you have under the Australian Consumer Law or other laws that cannot be excluded. Where such a law lets us limit our liability for a breach of a guarantee, our liability is limited to supplying the service again or paying the cost of having it supplied again.

13. Your responsibility to us

You will cover any loss, cost or claim we face because of a breach of these terms by you, your use of the service in breach of the law or a platform’s policies, or the content and instructions you give the assistant, except to the extent we caused it.

14. General

These terms are governed by the laws of Victoria, Australia, and the courts there have jurisdiction, without affecting any consumer rights you have where you live. If any part of these terms is unenforceable the rest still applies. Our not enforcing a term is not a waiver of it. These terms, the Privacy Policy and any written agreement on your price are the whole agreement between us about the service.

15. Changes to these terms

We may update these terms. We will update the date above and, for material changes, email account holders at least 14 days before they take effect. Continuing to use the service after that date means you accept the updated terms.

16. Contact

Questions about these terms: support@mysetflow.com.